“search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

What The Reports Cover:

Meta Tags

Check meta-tags within your page. Determine if meta title tags, meta description tags, meta robot tags and meta keyword tags are in place and offer relevant information about your page. Meta tags do not affect how your page is displayed, but help indicate to search engines the topic of your page, and what text to display when your page is listed in search engine results.

Google Search

Check how your page might appear in Google search results. Google search results typically uses your webpage title, url and meta-description in order to display relevant summarized information about your site. If these elements are too long, Google will truncate their content. Webpage title up to 70 characters in length, and webpage descriptions up to 160 characters in length are recommended in order to optimize readability.


Check the most common keywords in your page and their usage (number of times used). This can help give a quick overview of the keywords and topics that crawlers may associate with your web page.

Competitor Domains

This will show some possible competitors for your domain.

h1 and h2 Tag

Check if your webpage content uses any H1 and H2 HTML header tags. Header tags are not visible to users, but help clarify and support the overall theme or purpose of your page to search engines. The H1 tag represents the most important heading, e.g., the title of the page or blog post. The H2 tag represents the second most important headings on the webpages, e.g., the subheadings.


Check if your website is using a robots.txt file. When search engine robots crawl a website, they typically first access a site's robots.txt file. Robots.txt tells Googlebot and other crawlers what is and is not allowed to be crawled on your site.


Check if the website has a sitemap. A sitemap is important as it lists all the web pages of the site and let search engine crawlers to crawl the website more intelligently. A sitemap also provides valuable metadata for each webpage.

Broken Links

Check if your website has any broken or dead links. This tool scans your website to locate both broken internal links (pointing within your website) and external broken links (pointing outside of your website). Broken links negatively impact the user experience and damage your website’s overall ranking with search engines.

Friendly URL

Check if your webpage URLs are SEO friendly. In order for links to be SEO friendly, they should contain keywords relevant to the page's topic, and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they make URLs less inviting for users to click or share. Google's suggestions for URL structure specify using hyphens or dashes (-) rather than underscores (_). Unlike underscores, Google treats hyphens as separators between words in a URL.

Image Alt

Check if images on your webpage are using alt attributes. If an image cannot be displayed (e.g., due to broken image source, slow internet connection, etc), the alt attribute provides alternative information. Using relevant keywords and text in the alt attribute can help both users and search engines better interpret the subject of an image.

Inline CSS

Check your webpage HTML tags for inline CSS properties. Inline CSS property are added by using the style attribute within specific HTML tags. Inline CSS properties unnecessarily increase page size, and can be moved to an external CSS stylesheet. Removing inline CSS properties can improve page loading time and make site maintenance easier.

Deprecated HTML Tags

Check if your webpage is using old, deprecated HTML tags. These tags will eventually lose browser support and your web pages may render incorrectly as browsers drop support for these tags.

Google Analytics

Check if your website is connected with Google Analytics. Google Analytics is a popular, free website analysis tool that helps provide insights about your site's traffic and demographics.


Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when your page is bookmarked. This helps brand your site and make it easy for users to navigate to your site among a list of bookmarks.

Backlinks Checker

Check to view the backlinks for your website. Backlinks are any links to your website from an external site. Relevant backlinks from authority sites are critical for higher search engine rankings. Our backlink checker also helps identify low-quality backlinks that can lead to search engine penalties for your website.

JS Error Checker

Check your page for JavaScript errors. These errors may prevent users from properly viewing your pages and impact their user experience. Sites with poor user experience tend to rank worse in search engine results.

Social Media

Check if your page is connected to one or more of the popular social networks. Social signals are become increasingly important as ranking factors for search engines to validate a site's trustworthiness and authority.

HTML Page Size

Check your page's HTML size. HTML size is the size of all the HTML code on your web page - this size does not include images, external javascripts or external CSS files.

HTML Compression/GZIP

Check if your website is using HTML compression. HTML compression plays an important role in improving website speed by finding similar strings within a text file and replacing them temporarily to reduce overall file size.

Site Loading Speed

Check your website's loading speed. Page speed is an important factors in search engine rankings and overall site success. Pages that take longer than 5 seconds to load can lose up to 50% of users. Faster webpages result in higher traffic, better conversions and increased sales over slower loading pages.

Page Objects

Check if all the objects requested by this webpage can be retrieved. If they are not retrievable, your page may display incorrectly, leading to a bad user experience and lower search engine rankings.

Page Cache

Check if your page is serving cached pages. A page cache saves dynamically generated pages and serves the pre-generated (cached) page to reduce server load and site loading time (by avoiding the re-loading and execution of PHP scripts). Common caching methods are ZenCache and WP Rocket.


Check if your page uses Flash, an outdated technology that was typically used to deliver rich multimedia content. The web has evolved to replace Flash with open-standard technologies that additionally offered better performance and security. Flash content also does not work well on mobile devices, and is difficult to index by search engines.

Image Expires Tag

Checks if your page is using an image expires tag, which specifies a future expiration date for your images. Users' browsers will see this tag and cache the image in their browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time returning visitors arrive at your site and require the same image.

JS and CSS Minification

1. This checks if any of external javascript files used in your page are minified 2. This checks if any of external css files used in your page are minified.

Nested Tables

Check if this site contains nested tables. A nested table is an HTML table containing another table inside it. Use of nested tables can slow down page rendering in the user's browser.


Check if your page is using frames, which divide your browser window into multiple sections where each section can load separate HTML documents. Frames create problems for both users (e.g., by creating unexepected behavior with printing functions or use of the back-button) and search engine robots (by complicating the crawling process). Avoid use of frames when possible.


Check for doctype declaration. A document type declaration, or DOCTYPE, defines which version of (X)HTML your webpage is using. Proper doctype declaration assists with proper page rendering and functioning of web documents in compliant browsers.

URL Redirects

Check how many redirects your URL will perform to resolve to the final destination URL. Redirects often cause search engine indexing issues and can also lead to some minor loading delays. Google recommends removing or keeping redirects to a minimum.

URL Canonicalization

Test your site for potential URL canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com displays the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index.


Check if your website is using HTTPS, a secure protocol for sending/receiving data over the Internet. Using HTTPS indicates that an additional encryption/authentication layer was added between client and server. HTTPS should be used by any site that collects sensitive customer data such as credit card information. Even for sites that do not collect such data, switching to https helps users by improving privacy and overall security. Google is increasingly using https as a positive ranking factor.

Safe Browsing

Check if your website is identified as having malware or exhibiting phishing activity by Google's safe browsing API. Any site containing malware or suspicious for phising activity is seen as a threat to the online community and is often penalized by search engines. This test checks your website against regularly updated malware and phishing databases of problem websites.

Server Signature

Check if your server's signature is ON. A server signature is the public identity of your web server and contains sensitive information that could be used to exploit any known vulnerability. Turning your server signature OFF is considered a good security practice to avoid disclosure of what software versions you are running.

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